Revamping the HAVAL Logo: A Brand Built on Innovation, Style, and a Bold New Look

Revamping the HAVAL Logo: A Brand Built on Innovation, Style, and a Bold New Look

HAVAL is an SUV manufacturer that has made a name for itself in the global automobile market over the past decade. The company is a subsidiary of Great Wall Motors, which was established in 1984 and is the largest SUV and pickup manufacturer in the world’s largest market. HAVAL has built its reputation on producing high-quality SUVs and crossovers that are known for their stylish design, comfort, and performance. The brand has held the number one SUV manufacturer position for 13 consecutive years and has been at the top of the pickups category for 25 years.

The HAVAL logo has undergone several changes since the company’s inception, reflecting the brand’s growth and the evolution of its products. The earliest versions of the logo featured a more elaborate design, with a red and gold color scheme that included a dragon emblem. This design was intended to appeal to the Chinese market, where dragons are considered symbols of power and prosperity. However, as the company expanded its global reach, it became clear that the logo needed to be simplified and modernized.

In keeping with its pledge to foster innovation and advancement, HAVAL, the renowned global automotive manufacturer, has recently undergone a comprehensive revamp of its brand logo. The renewed logo is based on the concept of “new energy”. The logo design draws inspiration from the ancient Chinese concept of “Mortise and Tenon,” which symbolizes the integration of man and nature, craftsmanship, and ancient scientific and technological wisdom. The updated HAVAL logo represents a significant departure from its predecessor, featuring a sleeker, flatter, and more intelligent design.


The new HAVAL logo is a symbol of the brand’s values and aspirations in the new energy era. It represents HAVAL’s commitment to infinite exploration and technological innovation, as the brand embraces and leads the way forward with an open attitude and innovative technologies, products, and services. The logo also represents the brand’s commitment to safety, stability, and reliability. The solid, sturdy design of the logo reflects HAVAL’s focus on producing high-quality vehicles that customers can rely on. In addition, the modular construction of the logo signifies the diverse range of vehicles that the brand produces. The logo also symbolizes that the HAVAL brand is built upon the innovative L.E.M.O.N. Platform and encompasses a range of model categories tailored to cater to diverse consumer lifestyles and application scenarios.

Overall, the new HAVAL logo is a powerful representation of the brand’s values, aspirations, and commitment to the future, with its focus on innovation, safety, reliability, and customer-centric design, the HAVAL brand is poised to continue its growth and success in the new energy era and beyond. The revitalized HAVAL logo embodies the brand’s relentless pursuit of exploration and development, showcasing the company’s unwavering dedication to innovation and style in every aspect of its design, from the streamlined exterior of its vehicles to the cutting-edge features and technology integrated within.

In conclusion, the renewed HAVAL logo reflects the company’s innovation, style, and continuous development values with its sleek, flat design and a sense of time-space integration, the new HAVAL logo is a symbol of the brand’s commitment to excellence and progress, and it is sure to become an iconic representation of the company’s legacy.